Budget Great Weekened
Budget Car Rental is the low-cost sister of Avis and while the brand is well known in the US market it has taken it longer to arrive in people’s head in ES, IT and PT. That is why we created this campaign that focus on the target audience ( 20 to 35, male and female, hipster, weekend-goers, free-spirit). The campaign lasted 3 months and the increase of visits via facebook doubled in Italy and increased 60% in Spain, Portugal was left effective due to the market size.
Client Budget Car Rental
Date October 2014 & 2015
Skills Social Media
View facebook budget ES IT and PT
The old Avis site had a old design and UI. In terms of SEO the site was not up to the last trends. The site was not responsive and the mobile and tablet combined visits had increased 140% since the site was launched.
The CMS used on the old site was not very flexible and redirects had to be managed by the IT team instead of the digital team.
Special offers or promotions pages were not flexible and CTAs did not trigger the visitors to click on the page.
Landing page creation was not fast enough and moving elements (modules) around the page was impossible.
Content creation was done separately on a wordpress blog.