Betsson – SEO Campaigns
Betsson wanted to rank 1st on Google for all Scandinavian countries, this was in part because they needed more exposure, it was cheaper than paying the commission to the affiliates and in the long run it was the most profitable strategy for the company.
Date August 2010
The keywords they wanted to rank 1 where:
All these keywords where optimised on-site and also this was backed-up with content in different languages. In addition to this backlinks from different sources where needed and different strategy where used. I would like to comment more on this but I prefer to do it in person.
After 7 months of trial and error we managed to position all the above mentioned key phrases on position one or two in all the Scandinavian countries.
This was achieved with the help of the content writers in Sweden and with the developers in Malta.